Tag Archives: Website Tracking
How Can I Determine That ThomasNet Generates a Return on Investment (R.O.I.)?
The various forms of Website tracking available today have created a false sense of measurement and run counter-productive to your efforts in determining a return on your marketing investment. Unfortunately, the days are all but gone when a company would … Continue reading
The Importance of Website Tracking to Industrial Suppliers
The quest to determine the ROI of marketing investments is at an all time high. The demand usually comes from the Executive level in the form of budget modifications and a higher level of accountability is expected from marketing initiatives. There … Continue reading