Tag Archives: ThomasNet

How Can We Maximize Our Digital Marketing Results?

Simple answer…..stay ENGAGED. Seems obvious that anyone paying thousands of dollars per year to represent and promote their brand would remain intimately engaged from strategy development through execution and tracking, but this is not as common as we think. Why? Continue reading

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Top B2B Marketplaces Online

I recently worked on a project which required me to do some market research into the “Top B2B Marketplaces Online” and I was very pleased to see ThomasNet consistently ranked among the top B2B marketing resources (see links below). It’s always good to see industry experts validate one’s own beliefs! Continue reading

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Interview with Tony Uphoff: Digital Marketing for B2B Manufacturing Industry

I was curious to know what Tony thinks about the challenges that B2B manufacturing companies are facing when adapting to digital transformation and data-driven culture. I know that my fellow B2B marketers who are dealing with the same challenges will find a lot of value for themselves as well as B2B manufacturer business owners. Continue reading

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10 Stats You Didn’t Know About Thomas

Industrial buyers are typically 70% of the way through their purchase decision process before they reach out to a supplier. If you are a manufacturer trying to grow your business, this is an eye-opening, game-changing stat. It means that the … Continue reading

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5 Industrial Marketing Trends To Watch In 2019

This article is repurposed from the ThomasNet Blog. Industrial marketing continues to change and evolve. As we move further into 2019, it’s important to keep up with the marketing trends that your business can put to work this year. Here … Continue reading

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