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Category Archives: Industrial Internet Marketing
Simple answer…..stay ENGAGED. Seems obvious that anyone paying thousands of dollars per year to represent and promote their brand would remain intimately engaged from strategy development through execution and tracking, but this is not as common as we think. Why? Continue reading
Ever wonder who uses ThomasNet and why they use it? Just watch this video and your questions will be answered…….
I recently worked on a project which required me to do some market research into the “Top B2B Marketplaces Online” and I was very pleased to see ThomasNet consistently ranked among the top B2B marketing resources (see links below). It’s always good to see industry experts validate one’s own beliefs! Continue reading
I was curious to know what Tony thinks about the challenges that B2B manufacturing companies are facing when adapting to digital transformation and data-driven culture. I know that my fellow B2B marketers who are dealing with the same challenges will find a lot of value for themselves as well as B2B manufacturer business owners. Continue reading