What’s The Difference Between Thomas WebTrax And…?

More than 11,000 manufacturers are using Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up.

What’s The Difference Between Thomas WebTrax and the Thomas Network?

Thomas WebTrax Logo

Both the Thomas Network and Thomas WebTrax were built specifically for industry, with manufacturers and industrial buyers in mind. However, they serve distinctly different purposes.

The Thomas Network is where 700,000+ active registered users go to source suppliers and new products, making it home to the largest and most active network of industrial buyers on the planet. Suppliers can use it to advertise their businesses, putting themselves in prime position to connect with all of the buying decision makers that visit the platform.

Thomas WebTrax, on the other hand, is an Opportunity Intelligence tool for manufacturers and industrial suppliers. It can identify buyers who engage with your company online — both on Thomasnet.com and your website — so that you can track them throughout the buying journey and engage in more meaningful — and successful — conversations with prospects.

What’s The Difference Between Thomas WebTrax And The Thomas Index?

Every two seconds, a buyer or engineer logs onto the Thomas Network to source products and find new suppliers. All of this activity generates petabytes of buyer behavior data, which our team continually captures and analyzes to enhance the advertising and industrial marketing solutions we offer to suppliers.

The activity that takes place on your Thomas Network profile is visible in your WebTrax dashboard. In addition, our data is also used to spot trends and changes in the supply chain at large, and we use it to inform our Thomas Index, where we regularly examine spikes in demand for products and services, and provide actionable advice to the industrial space.

What’s The Difference Between Thomas WebTrax And An In-Market Buyer Report?

Both Thomas WebTrax and an In-Market Buyer Report can give you unprecedented insight into the buyers that are interested in your products and services. However, there are some key differences that you should be aware of:

Thomas WebTrax looks at buyer behavior data on your own web properties — your Thomas Network profile, your website, etc. — on a continuous basis. Think of it as an ongoing live feed of the buyers who are engaging specifically with you.

An In-Market Buyer Report, on the other hand, looks at buyer behavior data in the industrial categories that are related to what you offer, showing you the buyers who are interested in your products and services, but who might not have engaged specifically with your company. Additionally, you can request one report at a time — meaning it’s more of a snapshot of one moment in time than a live feed.

What’s The Difference Between Thomas WebTrax And Google Analytics?

This is probably the question we hear most frequently. After all, many people are familiar with Google Analytics, and they wonder if they could utilize both tools.

The answer is a resounding yes! The two platforms complement each other, as they focus on different things. Google Analytics is great for monitoring the health of your website by keeping track of visitor metrics, bounce rates, and page performance. Thomas WebTrax was designed as a lead generation tool that highlights firmographic and demographic data on your anonymous users, as opposed to website metrics.

Use both together to continually optimize your website and continually replenish your sales pipeline with leads.

Get Your Free Thomas WebTrax Account

Now that you know how Thomas WebTrax is different from these other tools and solutions, it’s time to see it in action for yourself. Signing up for a free account takes just a few minutes, so get started now.

Thomas WebTrax


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