2Q 2018 Industrial Digital Marketing Update

2Q 2018 Industrial Digital Marketing Update:


Regardless of how focused you are on digital marketing, I’m sure you have noticed that it continues to evolve at a rapid pace. Or maybe you’ve come across other websites with features that capture your attention and would like to enhance your own site with similar features.
Most companies I encounter have a wish list of initiatives to expand their website/online marketing, but don’t have the time or resources in-house to get them all done. I know that ThomasNet may not be your exclusive partner for all digital marketing initiatives, but it’s important to emphasize that we have the resources, solutions, and experience to meet virtually any digital marketing need you may have.

From website development to marketing automation, we have experienced staff and proven solutions to get you where you want to be. The top initiatives currently “trending” include:
• Making your website and web hosting more secure and faster (HTTPS vs. HTTP)
• Responsive or mobile friendly website (mobile use in industry is now around 30%!)
• Content Marketing (regularly adding fresh, rich content to your website is still THE BEST SEO STRATEGY-there are no shortcuts around this!!)
• Email marketing
• Video
• Google AdWords management
• Etc.

You probably get the same deluge of spam emails I get offering “guaranteed page 1 ranking”, “email lists for rent”, “mobile marketing”, etc. While you know they are spam, they still get you thinking that maybe there’s more out there you are missing. Before engaging with any other vendor I encourage you to check in with me first to see if we have a solution that fits your needs. You can be assured that I will provide you with honest feedback based on 16 years’ experience in industrial digital marketing and a fair price should we have the solution you need.

Kit Noller



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