In mid-2013 ThomasNet launched a strategic division called ThomasNet RPM which stands for Results Powered Marketing. We leveraged our many years of experience in industrial Internet marketing and Website development to provide a full service “digital agency in a box” where we manage the full suite of digital needs of our clients. The rise of ‘digital’ has changed the landscape of marketing and never before has there been more of a direct line between sales goals and the marketing strategies that support them. Our primary focus is on defining marketing goals with clients and executing ways to generate sales results that are in-line with them. We also partnered with the marketing automation firm Hubspot to serve as the software backbone of this initiative.
So, how well has it worked so far? Less than one year later ThomasNet was named the 2014 Hubspot Partner of the Year and is one of less than 10 partners to achieve Platinum status!
But it doesn’t stop there! ThomasNet RPM won 4 awards in total in what we feel are the most important four categories.
Partner of the Year: The ThomasNet RPM team was named “Partner of the Year” out of more than 2000 agencies! This speaks volumes about the transformation ThomasNet has had as a business over the last few decades. As we continue to evolve, we vow to constantly integrate cutting edge technologies, develop new strategies, and generate opportunities for the American manufacturing industry.
Most New Clients: It is clear that the Industrial space is well suited for inbound marketing. With the wide array of content necessary to specify parts or services, we were all doing content marketing even before it was a buzzword.
Lead Generation Machine: We generated more leads than any other partner, hands down. There is no punch list. The only “to do” is making those leads happen.
Runner Up – Happiest Clients: We’re proud that our customers have such a high satisfaction level with the service we provide. New goal is to take home the gold here next year!
Contact me to learn more about why industry leaders use ThomasNet to find the products and services you sell.
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