I was pleased to hear that the U.S. market is healthy with growth in the U.S. manufacturing sector leading the way! I often look at the manufacturing sector as a cauldron of activity. When the going is good it overflows and can trickle down in the form of business opportunities for those on the outskirts. When the good gets rough it doesn’t mean the cauldron is empty, it just means you need to be closer to the pot to get a piece of the action.
But the key is not to stand by the sideline and be at the mercy of the market. Those companies that are pro-active and work to position themselves near the pot win bigger when it overflows and post record growth. When it’s not overflowing, they are well positioned to get the first crack at any opportunities that trickle out.
Don’t be a “reactive” marketer, be “proactive” and position your company for success at all times. The iron is HOT…..strike now and win big for now and into the future.
Reference: Reuters.com: U.S. factory activity growth hits nearly four-year high in Feb -Markit
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