Every company I meet with can boil their Internet marketing strategy down to two main objectives. 1) Get more qualified Website traffic and 2) Convert more traffic into leads. ThomasNet is the best equipped resource for satisfying both of these objectives. Our expertise is in driving qualified traffic to our client’s Websites through advertising on ThomasNet and enhancing your SEO efforts. And our turnkey approach to Website development is unmatched in the industry. One reason for our success is our dedication to understanding the audience that you are trying to influence to buy from you. ThomasNet understands what the expectations are from the “Industrial Buyers” that that you are working hard to convert. Below are some statistics we use to help us develop our Website development strategies.
• Buyers compare multiple suppliers…Nearly 89% of respondents state they compare multiple suppliers when sourcing. The majority (64%) evaluate 2 to 3 companies before making a decision. Another 20% look at 4 or 5. Just shy of 5% will even compare 6 or more.
• Buyers want product specs and full catalogs…When it comes to industrial products, the only information more highly influential than pricing was detailed product information and specifications (82%). Also important to buyers are product catalogs and brochures (54%). Brands carried (37%) and part numbers (38%) are also highly ranked. CAD drawings (24%) and industries served (21%) also drew frequent mention.
• Specialization and capabilities: a must for custom manufacturers…Second only to pricing, specializations/expertise of custom manufacturers is most influential to buyers (74%). This is followed by applications and capabilities (69%). Buyers also indicate preference for equipment lists (32%), ISO or other certifications (28%) and technical case studies/portfolios (25%). Not to be neglected was how to submit an RFQ (24%).
• Tell buyers about your company…Buyers of custom manufacturing put heavy emphasis on the history and background of a company they are considering buying from (51%). Just under 40% of buyers feel similarly about product manufacturers. History doesn’t just mean a timeline, however—buyers want to know about past projects in the form of case studies (13%). Moreover, about half of all buyers also stress the value of company location(s) and distributor information for both custom and product manufacturers.
• Tell buyers about your customers…Your customers, past and present, matter to buyers. For buyers of custom manufacturing, 21% want to see lists of current customers, as do 12% of product buyers. Customer testimonials are also influential to 19% of buyers of custom manufacturing, as well as 13% of product buyers.
For More Information About Our Industrial Business to Business Internet Marketing Solutions
Call me: 610-519-1830
Send me your questions, comments, suggestions