Do you know what percentage of visitors to your Website contact you directly via phone, email, or RFQ?
If I told you the industry average was 3.7% I think you would agree that’s a fair conversion rate for your Website. (Source: Marketing Sherpa 2009 Search Marketing Benchmark Guide)
The average ThomasNet client experiences a rate of 8% conversion rate of Website visitors to leads….. That’s twice the industry average!
Remember, the only true sales leads are those that come from buyers directly contacting you to invite you to bid on their jobs. Would any sales person argue with you for feeding them with twice the amount of these kinds of leads?
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